The fifth chapter explores the concept of 'thinking like a child,' or looking at the smaller things and not fearing the obvious. This chapter discusses popular approaches to current issues such as poverty. The fourth chapter discusses the importance of approaching a problem from a new angle, and why it is so rare for people to deviate from societal norms and use a new tactic. The main example in this chapter discusses Takeru Kobayashi's experiences in competitive eating, specifically how he redefined the approach to hot dog eating contests. By asking the wrong questions, it is unlikely to get the answer one is seeking to a problem. The third chapter explains the importance of asking the correct questions to gain knowledge on a situation. This chapter has a discussion of the wine tasting studies by Robin Goldstein. The second chapter discusses the difficulty that people have in admitting 'I don't know'. It gives examples including penalty kick tactics and concludes with the authors recounting a meeting with David Cameron before he became prime minister of the United Kingdom.

The first chapter, entitled What Does It Mean to Think like a Freak?, explains the premise of the book. The examples given include the controversial study of Robin Goldstein of an experiment that he conducted in which 500 subjects, in a blind taste test, preferred cheaper to more expensive wine. The introduction states that one should avoid preconceived notions and prejudices when approaching societal issues and related questions. The book was published on by William Morrow. Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain is the third non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J.

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